My approach to this design was basically: what would Steve Jobs do?
A very normal question to ask while making a hat.
The smART utility hat is designed for creatives. We wanted it to feel like something from a cyberpunk future, while keeping the nostalgia and things we love from the past. We wanted the art to have a function too.
So we thought, let’s solve two problems artists have: holding their tools and getting people to see their work.
First, two pen holders for whatever you use to create. One closed at the bottom, one open-ended.
Then we added a detachable pocket, inspired by the tool pocket on my favorite piece of clothing of all time: the MA-1 bomber jacket. It measures 7 × 7.5 cm and holds small things like a lighter, DJI mic, or SD cards. The things that somehow disappear exactly when you need them.
We also put an NFC chip inside. Link it to your work, and someone can tap your hat with their phone to see what you create. Basically, your hat does a little networking for you.
The Michelangelo-inspired design along the brim brings that whole idea together. A little artifact connecting the physical with the digital, which is what the hat does.
The back says “Anemoia” in Devanagari, a nod to where I’m from. Also, I think the script doesn’t get enough love. It’s super fire, so we’re putting it on a hat.
